Blogging - making golf monthlies irrelevant - FAST!
I have been spending much of the last six months scouring the internet and specifically, the blogging world, in search of great golf editorial and equipment reviews.
Although not nearly as far along as the financial blogging world, the meteoric improvement is worth noting. Just a few weeks ago, Time Warner purchased Golf.com which shows that even in Golf media, the internet is powerful. My view is that the bloggers offer just as much value and cost you - the community of GolfNow.com and the web - nothing. With time being the main cost (and sinking fast from community filters), the value proposition for readers is staggering.
At our GolfNow community, we now have links to bloggers and news. Technology has advanced to the point where small companies, not focused on media, but services, can offer much of the same content as their big media brethren. Great news for companies focused on unique services in many industries.
This is a trend that will intensify. Five years ago, the Time Warner acquisition of a great piece of internet golf real estate like Golf.com, would have struck fear in the heart of any golf ineternet entrepreneur and doubled Time Warner’s stock. When announced a few weeks ago, it was a YAWNER for AOL’s stock and scared few golf bloggers. Personally, I think it just made Golf.com too corporate for what golfers need from the internet. Congrats to investors in Golf.com, happy hunting for good bloggers.
