Callaway shares were up 8% today on news that the companies latest round of drivers are selling like lapdances. (Is that how it goes?) A Callaway press release credits three product areas:

— increased driver sales associated with the early launch of the FT-i and FT-5 fusion technology products
— increased irons sales associated with the X-20 and X-20 tour models as well as the new X-forged product line
— increased accessories sales associated with footwear, bags, and gloves

While the company is hesitant to say they are taking the season, early results are positive. It seems golfers are dying for “the worlds straightest driver.” Or maybe they’re just following Ernie Els.

This entry was posted on Tuesday, April 17th, 2007 at 3:25 pm and is filed under Golf Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.